BFC Exchange Reveals New Brand Character

Introducing Bob, the customer’s BFC Buddy.

BFC Exchange Limited (BFC Exchange), specialists in international money transfer and currency exchange, have announced today the launch of its new brand ambassador – Bob, Your BFC Buddy.

As the new friendly face of BFC Exchange, Bob’s role as brand ambassador is to be the customers BFC Buddy ensuring they receive great rates and customer service with every transaction undertaken across its network of over 15 retail branches in the United Kingdom. Bob, a strong yet trusted and friendly character, who embodies BFC Exchange’s core values of Care, Trust and Efficiency, will feature in branch, online and through social media communicating its money transfer and currency exchange products and services to the public.

The creation of Bob is a global initiative led by BFC Group Holdings, the parent company of BFC Exchange, Bahrain Financing Company (BFC) in Bahrain, Bahrain Exchange Company (BEC) in Kuwait, BFC Forex in India and BFC Exchange in Malaysia. The unveiling of its new brand character is in conjunction with its recently renewed vision ‘To be the prominent money service company that fully engages with its customers, keeping money flowing across borders’. With a history dating back to 1917, when BFC in Bahrain first began trading in gold bullion and currency exchange, the Group has built a strong and trustworthy brand that customers rely on to send money worldwide and exchange foreign currency at great rates.

Whilst maintaining its roots, the arrival of Bob signifies the company’s strategy to strengthen its brand in its current markets and make it a key player as it expands into newer territories. Commenting on the launch of Bob, Ebrahim Nonoo, Managing Director and CEO of BFC Group Holdings said, “Our objectives when creating a brand ambassador were to develop a character who could convey our brand story, embrace our ethics and be engaging for both our customers and employees. Being part of a highly competitive and dynamic industry, with frequent new entrants into the market, we must continually seek ways to reinforce our brand position as a trusted money service provider that cares about our customers. We believe that Bob is the ideal ambassador to represent our company and elevate our brand to the next level.”

Nic Martin, Chief Executive Officer, BFC Exchange commented further, “We are delighted to launch Bob in the UK, he is a great character who underpins our commitment to provide trusted and efficient products and the highest level of service. We look forward to a positive response from our customers.”

BFC Exchange has been in operation since 2003 and specialises in sending money around the globe safely and quickly to over 54,000 locations in 30 countries, through its own money transfer product – EzRemit. Its global reach is extended to over 200 countries through its partnership with MoneyGram an international remittance company.